Media Masters - Poorna Bell Media Masters

Poorna Bell is UK Executive Editor and Head of Global Lifestyle at HuffPost. In this in-depth interview, she discusses her book ‘Chase the Rainbow’ about her husband’s tragic suicide, the paradox of modern masculinity, and HuffPost's campaigning commitment on mental health issues; shares the changes she made to grow the Lifestyle section into the site's second most popular channel; argues successful editors have to build on great journalism with an equal focus on commercial concerns; and contends that printed media still has a strong future - despite competition from huge online brands... such as HuffPost.