Media Masters - Pete Clifton Media Masters

Pete Clifton is Editor-in-Chief at Press Association, one of the world's oldest news agencies. In this exclusive interview, he explains how digital has radically and irreversibly changed the news business; reveals what the future holds for the Press Association as it seeks to become a wholly digital-first agency; and talks through his career, including launching BBC News Online, leading MSN, and running the much-loved Ceefax.