The Business Allotment

Starting a business is much like working an allotment. You have a seed of an idea; you nurture it in a little clay pot until it struggles into the daylight; you stress about providing it with enough manure in the form of funding so that you can eventually transplant it into the wicked, wider world of the adult vegetable patch with all its attendant predators, parasites and pitfalls.  

This book introduces various tips and tricks which are designed to help you start and protect that business of yours.  It’s an allotment because your business – anyone’s business – cannot survive alone but needs other businesses of different shapes, types and flavours to flourish.